I Architect EFFECTIVE Systems For Business & Life

Creative Architect building at the intersection of brand, strategy, and transformation.

EVERYTHING IS DESIGN

I believe systematic thinking creates freedom, not constraint. Whether designing business transformations, building a community, or helping creatives curate a career, the principles remain the same: Substance. Structure. Beauty. Scale.

I'm currently architecting:

  • OCTESSENCE - Aligning brands so that they can scale systematically

  • Catlett Academy - Where creatives master their universe

  • life.redesigned - Design thinking for real life

CURRENT BUILDS

  • Strategic Design Studio Eliminating brand confusion through our 8-Element Method™. We transform $5M-$50M businesses in 90 days or less. Only 3 spots per year.

    Learn More →

  • Life Mastery Reimagined

    Join a global community of explorers, creators, and visionaries mastering every dimension of life.

    Join Community →

  • Every week, I deconstruct how design principles apply to life, business, and creativity. From architecting your morning routine to building million-dollar systems.

    Recent Essays:

    • REST: The System You Need to Sustain Everything Else

    • Designing a Life That Matters

    • Building Systems That Support Your Mind

    Read The Newsletter →

WHAT I DO WELL

  • I help brands become unforgettable.

    • Clarify your brand story and brand DNA.

    • Create a strong brand voice, sales messaging, and positioning.

    • Refine your visuals (color palette, typography, logo).

    • Develop a fully cohesive, competitive brand.

    • Leave with a ready-to-launch brand system.

  • I help you discover who you are professionally and build a thriving creative career.

    • Get clear on your skills, talents, and story.

    • Identify what you can monetize.

    • Craft a high-value offer.

    • Build & launch the offer into the world.

    • Turn your creativity into cash, purpose, and career momentum.

  • I help visionaries build powerful community-driven businesses.

    • Design the entire structure of your membership.

    • Clarify your promise, member journey, and experience.

    • Create offers, pricing, and recurring revenue models.

    • Build engagement systems and community culture.

    • Prepare you to launch and lead your own thriving membership.

  • I help you create a fully aligned life plan, your personal "North Star."

    • Get clear on every area of your life: Personal, Financial, Relationships, Career, Spiritual, and Health.

    • Define what you believe about each area.

    • Decide what you want, why you want it, and the exact steps to achieve it.

    • Leave with a blueprint for decision-making and execution.

  • I help businesses grow from the inside out.

    • Streamline internal operations.

    • Optimize workflows & automate repetitive tasks.

    • Develop systems that improve productivity.

    • Elevate employee culture & satisfaction.

    • Discover revenue opportunities through operational efficiency.

Three Ways to Connect

Transform Your Business

Through OCTESSENCE, I architect complete business transformation for ambitious companies ready to scale systematically.

Apply for 2026 →

Join The Community

Catlett Academy is where creatives learn to build what they were born to create without sacrificing wholeness. Systems, support, and sustainable community.

Join Academy→

Start a Conversation

For collaborations, creative projects, or exploring how systematic design could transform your world.

Email: contact@hanacatlett.com

Instagram: @hanacatlett