The Brand Lab

Craft your brand and first offer in 30 days.

*Currently testing in Pre-Launch | 2nd Cohort starts on 7.7.26

Looking for Founding Members at 50% off

Hosted By

HANA CATLETT

The Experience

The Brand Lab is a private strategy session for founders ready to architect or refine their personal brand.

Over four intentional hours, you will walk through the major elements of an impactful brand in addition to learning the art and science of content systems and growing your audience.

You will leave with a clear personal brand foundation, a core message you can speak, and the first offer of your next chapter, priced and ready to launch.

Who This Is For

The Brand Lab is for founders, creatives, and executives who are:

  • Ready to build or refine a personal brand

  • Done with surface-level, generic branding advice

  • Willing to do the deep clarity work in a room of others doing the same

  • Seeking direct, precise feedback from those doing the work

This is not a workshop. This is not a course. This is an intimate think tank for people serious about their next chapter.

What We'll Walk Through

Six intentional blocks, walked through together.

Clarity

The four anchors of your personal brand: Purpose, Audience, Position, Promise.

Style + Presence

Your visual, voice, and energy signatures. How the world recognizes you in three seconds.

Message

Your core message. The single sentence the world can repeat back about you.

Content + Influence

The 3-Pillar Content Framework. What you say. What you don't.

Audience Growth

The one person you are built to reach. Named, profiled, and made real.

Conversion & Monetization

Your signature offer, priced and ready to launch.

What You’ll Need

  • A laptop, tablet, or notebook for additional notes (your custom workbook will be provided)

  • A favorite pen — something you love writing with

  • An open mind and an honest voice — the room only works when everyone shows up fully

  • A clear answer to one question, ready before arrival: "What is my brand not doing yet that I need it to do?"

Optional but recommended:

  • A current screenshot of your Instagram or website (useful for the Style & Presence block)

  • A short list of three competitors or peer brands you admire (useful for the Clarity and Audience blocks)

Are you ready?

RSVP Below by Tuesday, Jun 30th for launch details.