Hana Catlett

YOUR DESIGN THINKING PARTNER

I Help YOU apply design thinking to real life

As the wife of a celebrity actor and a mom of two, I know what it's like to juggle real life while holding on to big dreams. I also know what it's like to wait—waiting for a break, waiting for clarity, waiting for someone to validate the vision burning inside me.

But nothing changed until I did.

For years, I've helped visionaries—creatives, founders, leaders—turn their scattered ideas into structured, profitable realities. I've built communities, refined brands, optimized businesses, and walked people out of chaos into clarity.

Now I teach design thinking as a methodology for life—showing people how to redesign the systems that shape their daily reality. From routines and finances to relationships and careers, everything can be redesigned intentionally.

I'm not here to lecture you. I'm here to design with you.

WHAT I DO

LIFE BY DESIGN

Every Monday, I share frameworks and stories that teach you how to think like a designer about your own life. Whether you're redesigning your mornings, your money, your work, or your relationships—I'll show you how.

Read on Substack 

OCTESSENCE

My design studio for visionaries who are ready to turn their ideas into clear, compelling brands. If you're building something that matters, I'll help you design a brand that reflects it.

Start Your Build

CATLETT ACADEMY

A creative community for artists, makers, and builders who refuse to create alone. This is where structure meets support, and where your vision becomes reality.

Join Catlett Academy

WHAT I’M GOOD AT

  • I help brands become unforgettable.

    • Clarify your brand story and brand DNA.

    • Create a strong brand voice, sales messaging, and positioning.

    • Refine your visuals (color palette, typography, logo).

    • Develop a fully cohesive, competitive brand.

    • Leave with a ready-to-launch brand system.

  • I help you discover who you are professionally and build a thriving creative career.

    • Get clear on your skills, talents, and story.

    • Identify what you can monetize.

    • Craft a high-value offer.

    • Build & launch the offer into the world.

    • Turn your creativity into cash, purpose, and career momentum.

  • I help visionaries build powerful community-driven businesses.

    • Design the entire structure of your membership.

    • Clarify your promise, member journey, and experience.

    • Create offers, pricing, and recurring revenue models.

    • Build engagement systems and community culture.

    • Prepare you to launch and lead your own thriving membership.

  • I help you create a fully aligned life plan—your personal "North Star."

    • Get clear on every area of your life: Personal, Financial, Relationships, Career, Spiritual, and Health.

    • Define what you believe about each area.

    • Decide what you want, why you want it, and the exact steps to achieve it.

    • Leave with a blueprint for decision-making and execution.

  • I help businesses grow from the inside out.

    • Streamline internal operations.

    • Optimize workflows & automate repetitive tasks.

    • Develop systems that improve productivity.

    • Elevate employee culture & satisfaction.

    • Discover revenue opportunities through operational efficiency.