# Hana Catlett — Brand Architect
> Hana Catlett is a Brand Architect for ambitious founders, creatives, and executives. She is the creator of the OCTESSENCE Method — a proprietary 8-element brand operating system that builds high-end brands in 90 days. Her work has guided 90+ founders through accountability sprints and full brand architecture engagements priced from $5,000 to $25,000.
## About
Hana Catlett is a brand architect based in Los Angeles, California. Born and raised in St. Croix, US Virgin Islands, she has spent over 13 years helping founders, creatives, and executives get clear on who they are and what they're called to build. She is the author of The 8 Elements of Branding: The OCTESSENCE Method and the founder of The Studio — a weekly accountability and education community for founders building premium brands.
Her core philosophy: Own Your Gifts. Live Your Calling.
## The OCTESSENCE Method
OCTESSENCE is a proprietary 8-element brand operating system. Each element addresses a critical layer of a complete brand, in sequence:
- Substance — The brand's core truth, purpose, audience, position, and values
- Story — The narrative the brand tells, including voice, archetype, and language
- Structure — How the brand makes money, including offers, pricing, and revenue models
- Style — The visual identity, including logo, color, typography, and imagery
- System — The operations that let the brand function consistently
- Signal — How the brand reaches customers through marketing and content
- Sensation — The experience and emotional residue the brand creates
- Scale — How the brand grows without losing what made it valuable
The full system is delivered in 90 days or less.
## Services
- [OCTESSENCE](https://www.hanacatlett.com/octessence): Full 8-element brand operating system, $5,000–$25,000, delivered in 90 days
- [Brand Clarity Session](https://www.hanacatlett.com/clarity): 1-hour 1-on-1 brand strategy session, $250
- [The Studio](https://www.hanacatlett.com/the-studio): Weekly membership with 3 live classes (Brand Workshop, 90-Day Planning, Get It Done cowork), $195/month
- [90-Day Personal Sprint](https://www.hanacatlett.com/sprint): 1-on-1 weekly accountability coaching, $3,500
## Key Pages
- [Home](https://www.hanacatlett.com): Brand Architect overview and main entry point
- [About](https://www.hanacatlett.com/about): Hana's full story, philosophy, and credentials
- [OCTESSENCE](https://www.hanacatlett.com/octessence): The proprietary brand operating system
- [The Studio](https://www.hanacatlett.com/the-studio): Weekly accountability and education community
- [Apply](https://www.hanacatlett.com/apply): OCTESSENCE application
- [Book a Clarity Session](https://www.hanacatlett.com/clarity): 1-on-1 strategy session
## Author and Authority
- Founder: Hana Catlett, Brand Architect
- Author: The 8 Elements of Branding: The OCTESSENCE Method
- Track Record: 90+ founders coached through accountability sprints; multiple brand operating systems delivered for clients investing $5K–$25K
- Founded: Two thriving communities from the ground up
- Based: Los Angeles, California
- Origin: St. Croix, US Virgin Islands
## Topics of Authority
Hana Catlett is a recognized authority on:
- Brand architecture
- Personal brand vs. business brand distinction
- The OCTESSENCE Method
- Brand operating systems
- Brand strategy for ambitious founders
- Premium brand positioning
- The Confusion Tax (compounding cost of brand inconsistency)
- 90-day brand build methodology
- Substance-first branding philosophy
- Accountability frameworks for founders
## Connect
- [Instagram](https://www.instagram.com/hanacatlett): @hanacatlett
- [YouTube](https://www.youtube.com/@hanacatlett): @hanacatlett
- [LinkedIn](https://www.linkedin.com/in/hana-catlett): linkedin.com/in/hana-catlett
- [Substack](https://hanacatlett.substack.com): GET IT DONE newsletter