Transformation Architect, Systems Designer.
THE ONE WHO WON’T LET YOU QUIT
EVERYTHING IS DESIGN
I believe systematic thinking creates freedom, not constraint. Whether designing business transformations, building a community, or helping professionals curate a career, the principles remain the same: Substance first, Structure second, Beauty always, and finally Scale.
CURRENT BUILDS
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Strategic Design Studio helping brands find alignment through our 8-Element Method™. We transform $5M-$50M businesses in 90 days or less. Only 3 spots per year.
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Self Development Reimagined
Join a global community of explorers, creators, and visionaries mastering every dimension of life.
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Every week, I deconstruct how design principles apply to life, business, and creativity. From architecting your morning routine to building million-dollar systems.
Recent Essays:
REST: The System You Need to Sustain Everything Else
Designing a Life That Matters
Building Systems That Support Your Mind
WHAT I DO WELL
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I help brands become unforgettable.
Clarify your brand story and brand DNA.
Create a strong brand voice, sales messaging, and positioning.
Refine your visuals (color palette, typography, logo).
Develop a fully cohesive, competitive brand.
Leave with a ready-to-launch brand system.
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I help you discover who you are professionally and build a thriving creative career.
Get clear on your skills, talents, and story.
Identify what you can monetize.
Craft a high-value offer.
Build & launch the offer into the world.
Turn your creativity into cash, purpose, and career momentum.
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I help visionaries build powerful community-driven businesses.
Design the entire structure of your membership.
Clarify your promise, member journey, and experience.
Create offers, pricing, and recurring revenue models.
Build engagement systems and community culture.
Prepare you to launch and lead your own thriving membership.
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I help you create a fully aligned life plan, your personal "North Star."
Get clear on every area of your life: Personal, Financial, Relationships, Career, Spiritual, and Health.
Define what you believe about each area.
Decide what you want, why you want it, and the exact steps to achieve it.
Leave with a blueprint for decision-making and execution.
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I help businesses grow from the inside out.
Streamline internal operations.
Optimize workflows & automate repetitive tasks.
Develop systems that improve productivity.
Elevate employee culture & satisfaction.
Discover revenue opportunities through operational efficiency.
Three Ways to Connect
Transform Your Business
Through OCTESSENCE, I architect complete business transformation for ambitious companies ready to scale systematically.
Join The Community
Catlett Academy is where creatives learn to build what they were born to create without sacrificing wholeness. Systems, support, and sustainable community.
Start a Conversation
For collaborations, creative projects, or exploring how systematic design could transform your world.
Email: contact@hanacatlett.com
Instagram: @hanacatlett