HI, I’M HANA
I architect high-end brands for ambitious founders in just 90 days.
Everything you are, every skill, every experience, every instinct, is raw material. The question is never whether you have what it takes. The question is whether you have the architecture to build from it.
My approach is precise, premium, and built to last. Substance first. Structure second. Beauty always. Scale that compounds.
I work with a select group of founders, creatives, and executives who are serious about building at the highest level. If that's you, you're in the right place.
Other ways to workwith me
book nowClasses & Workshops
Where ambitious founders learn, plan, and build their brand, every week.
Private Sessions
Not ready to start a build, but need a little guidance? I would love to assist you!
About Me
I'm Hana Catlett. I'm a brand architect.
I built my own brand from scratch, from a small island in the Caribbean to Los Angeles, with no money, no plan, and a gift I didn't know how to name.
Today, I run OCTESSENCE, a strategic design studio and created the OCTESSENCE Method™, a proprietary 8-element brand development system used by founders, executives, and creatives to build high-end brands in 90 days. I've worked 1-on-1 with dozens of founders, coached over 50 people through accountability sprints, and now I'm bringing the full methodology into a weekly rhythm that anyone serious about their brand can step into.
The Studio is where my method and my way of working becomes yours.