The Studio

Where ambitious founders learn, plan, and build their brand, every week.


Join me for a live, recurring three-day rhythm. Learn my signature brand methodology on Tuesdays. Plan your goals on Wednesdays. Build the dream on Thursdays. Every week. Online. Together.


You don't have a motivation problem. You have a rhythm problem.

You've watched the videos. You've bought the courses. You've taken notes in three different journals you can't find anymore.

You know what to do. You're just not doing it.

Not because you're lazy. Not because you don't care. Because building a brand requires a rhythm, a weekly, repeatable rhythm that almost nobody actually builds for themselves.

Most founders learn in bursts, plan in panic, and execute in stolen hours between everything else. Then they wonder why six months later, the brand still feels fragmented.

The Studio fixes that. It gives you the rhythm.

Three days. Three functions. One complete weekly system.

Every week, you get a live, recurring class with me. Each one does one specific job. Together, they create the complete operating rhythm for a founder with a brand that actually gets built. Three live classes. A few hours a week. One brand that actually moves forward.

That's it. That's the whole system.

  • 90 minutes. Live. The complete OCTESSENCE methodology.

    This is where you learn how a real brand is built. Every Tuesday, I walk through all 8 elements of the OCTESSENCE Method.

    Substance, Story, Structure, Style, System, Signal, Sensation, and Scale.

    It's the same workshop every week, by design. Because the methodology doesn't change, but where you are in it does. The first time you attend, you're getting the full overview. The fifth time, you're catching what you missed. The twentieth time, you're hearing the part that finally lands.

    Includes a live brand diagnostic at the end of every session, so you can track exactly where your brand stands across all 8 elements over time.

  • 60 minutes. Live. Decide what you're actually building next.

    Most founders fail not because they don't know what to do, but because they never carve out the time to decide.

    Wednesdays are that time.

    Every week, we plan in 30-day arcs. New members start their first sprint. Ongoing members refine theirs, adjust them, or close out the one they just finished. You leave Wednesday with a written plan, a clear next move, and a deadline you actually believe in.

  • 60 minutes. Live co-work. Build the thing you keep saying you'll build.

    This is where the strategy becomes real.

    You drop in. Cameras on. Music on. Fifty minutes of heads-down execution alongside other founders who are doing the same thing. You're not alone in your apartment trying to push through the resistance, you're in a room with people building beside you, with me as the anchor.

    You leave Thursday with something finished. Every week.

Black and white photo of eyeglasses resting on a keyboard, with a pen and a laptop or notebook nearby.

The Studio is for you if…

  • You're a founder, creator, or executive building a brand you actually care about

  • You know what you're doing, but just need the rhythm to do it consistently

  • You're tired of buying another course you'll never finish

  • You believe your brand should be built on substance and purpose, not just aesthetics

  • You want a room of other ambitious people to build alongside

The Studio is not for you if…

  • You're looking for someone to build your brand for you (that's OCTESSENCE — learn more)

  • You want pre-recorded content you can binge on your own time

  • You're not ready to actually do the work

What People Are Saying

JOIN THE STUDIO — $195/MONTH

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DROP IN FOR ONE CLASS — $45

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JOIN THE STUDIO — $195/MONTH * DROP IN FOR ONE CLASS — $45 *

Choose how you want to show up.

An open notebook with handwritten notes, a pen, a laptop displaying a social media page, a book, a white mug on a wooden table, a glass container with pink and purple flowers, and a black camera lens, all near a window with blurred outdoor scenery.

Brand Workshop $75

Tuesday 10 AM PT

You learn.

Every class, your brand skills and knowledge gets better.

A top-down view of a workspace with a cup of coffee, a black pen, various sheets of paper with checklists, dried flowers, a white vase, and a section of a closed laptop on a light-colored desk.

Goal Planning $45

Wednesday 10 AM PT

You plan.

You decide what's getting built in the next week, month, quarter, etc.

A round wall clock with black hands, showing the time as approximately 2:49, hanging on a light-colored wall.

Get It Done $35

Thursday 10 AM PT

You build.

You finish the thing you planned and become a master at execution.

The Studio Membership

A clear glass marble resting on a white marble cuboid and other marble objects arranged against a beige wall.
  • Unlimited access to all three weekly classes

  • Member-only direct line to ask me 3 questions per month ($250 value)

  • Invites to Member Only meet ups and events

  • 10% off OCTESSENCE Services when you start your Brand Build

Cap: 50 founders. Currently accepting members.

About Me

I'm Hana Catlett. I'm a brand architect.

I built my own brand from scratch, from a small island in the Caribbean to Los Angeles, with no money, no plan, and a gift I didn't know how to name.

Today, I run OCTESSENCE, a strategic design studio and created the OCTESSENCE Method™, a proprietary 8-element brand development system used by founders, executives, and creatives to build high-end brands in 90 days. I've worked 1-on-1 with dozens of founders, coached over 50 people through accountability sprints, and now I'm bringing the full methodology into a weekly rhythm that anyone serious about their brand can step into.

The Studio is where my method and my way of working becomes yours.

Your brand is not going to build itself.

It doesn't need another course. Another book. Another saved post.

It needs a rhythm. A real one. With other people doing the same thing. With someone holding the room.

That's what The Studio is for.

Doors are open. The next session is this Tuesday.

Frequently Asked Questions

  • Studio members get the recording of every Tuesday Workshop. Wednesday and Thursday are live-only — the value is the live accountability, not the content.

  • No. The Studio is a live rhythm, not a course library. If you want self-paced content, the YouTube channel is free.

  • Month-to-month. Cancel anytime.

  • Yes. The Studio teaches you the methodology and holds you accountable while you build. OCTESSENCE is a 90-day done-with-you engagement where I architect your full brand operating system alongside you. Many Studio members eventually move into OCTESSENCE — and Studio members get 10% off when they do.

  • Yes. The Studio is capped at 50 founders to protect the experience. When we're full, you'll be added to the waitlist.

  • All classes are 10 AM Pacific Time, Tuesday / Wednesday / Thursday.

Get In Touch

If you're interested in working with me, complete the form. I'll review your message and get back to you within 48 hours.